Case Studies

BUSINESS CHALLENGE 

A New York based not for profit organization with over 22,500 members was managing their events registration through a series of spreadsheets and online forms. The organization was looking for a comprehensive online event management platform that would allow them to manage events in a more efficient and centralized manner.

A solution was needed that would:

• Enable event managers to easily create and manage multiple events in different formats, each with their own ticketing plans.
• Allow event managers to create custom fields for event registration.
• Allow members to easily register for events.
• Allow members to submit partial payments for events and camps.
• Provide analytics for event registration and revenue generation.
• Seamlessly integrate with their membership CRM – Salesforce.

SMAC Apps’s SOLUTION

After reviewing the needs of the organization, SMAC Apps designed, developed, and implemented a customized solution that provided:

• A flexible, centralized system to administer the entire event management lifecycle for over 150 events per year.
• Smooth integration with their Salesforce CR to import all the member data into the Events platform on a weekly basis. 
• Advanced administration functionality to create, control, monitor, and report on events and revenue.

Business Benefits

• The solution provided the organization with a scalable and easily configurable platform that increased participation and revenue while streamlining the event management processes.
• The multiple registration process provided flexibility for event organizers to register all members of a unit for an event or camp at one.
• The administrative functionality ensured that the organization was always aware and in control of all event related activities.
• The analytics provided the organization with the data necessary to make informed decisions when developing new events and programs.
• The advance reporting capabilities provide accurate financial tracking and forecasting.