Case Studies

BUSINESS CHALLENGE  

Our client, a New York State program, highlights the quality, diversity, and economic impact of food and beverages grown, produced, or processed in the state.  They have a brick-and-mortar location that attracts tourists from across the nation and around the world.  They needed a system that would enable customers who had returned to their respective states and countries to be able to replenish products that they purchased. 

It was determined that they needed to develop an e-commerce solution that could be scaled to meet international demands. Key requirements to accomplish this were: 

• The ability to easily add new products and create profiles of vendors. 
• Feature seasonal products on the home page. 
• Provide subscription offerings for seasonal boxes of various products. 
• Integrated inventory management from multiple brick-and-mortar locations. 
• Be compliant with all U.S. and International laws and regulations. 
• Easily find the website and products from an online search. 
• Incorporated international shipping abilities. 
• Provide detailed analytics for site use and purchases. 

SMAC Apps’S SOLUTION 

SMAC Apps / SheTek designed, developed, and implemented a solution that provided the client with their key requirements as well as: 

• A seamlessly integrated Shopify platform.Specifically configured plug-ins were added to suggest similar products based on customer shopping trends and encourage product ratings. The team adjusted CSS to make the site more responsive. 
• Assured the entire site is ADA compliant. 
• Created and executed a Digital marketing/SEO plan to expand the sites online presence and visibility. 

BUSINESS BENEFITS 

The client has a fully functional on-line presence that reaches a global audience. The solution was delivered to the client and all development was designed to be easily scalable as more products and vendors are introduced.  SMAC Apps will also provided Pay-Per-Click advertising and SEO services to increase the clients business.