Driving New Business for a New Bi-Coastal Law Firm
Business Challenge
A newly founded law firm with offices on both coasts needed a strong online presence to introduce themselves and increase their client base. As an organization with a focus on social responsibility and innovative legal solutions, it was important to make an impact right away.
They needed a website which spoke to their market (Social Responsibility & Corporate, Emerging Industries, Regulatory & Advisory, and Intellectual Properties) and reflected their unique offerings. The firms’ partners also wanted their site to be optimized for SEO, have email capabilities with office 365 integration, and document management through SharePoint, as well as the flexibility to add functions in the future.
SMAC Apps’S SOLUTION
SMAC Apps reviewed the firms’ requirements and supplied insight into platform options, functionality, design, and digital marketing best practices. SMAC Apps’s team collaborated closely with the clients and created an aesthetically pleasing and enticing website to launch their new endeavor. The website was optimized for SEO. SMAC Apps also provided email capabilities with office 365 integration and document management through SharePoint.
Being a bi-coastal firm dealing with sensitive information and documentation, it was essential that the site meet all cybersecurity standards for all jurisdictions. Additionally, the groundwork was laid for slowly building in other functions including:
- Integration with the Payment Gateway involving complex handshaking between the website and the gateway.
- Integration with a CRM system.
- Building a mobile app for iOS and Android.
- Calendar integration for reminders and alerts.
- Integration with online collaboration tools such as Zoom.
BUSINESS BENEFITS
SEO processes have helped this new firm reach new clients and begin to grow their bi-coastal firm. These clients have seen an increase in web traffic and inquiries, as well as new clients. It has raised the visibility of the practice through search engine optimization techniques, practices, and ongoing oversight.
