The Importance of Digital Accessibility
People unequivocally see the IT sector as both a blessing and a headache. Being able to access the diverse services and content on the internet is more convenient than ever. Think about all of the news, videos, information, research, and entertainment you find online every single day. With a flip of your finger, you can scroll through endless articles, stories, and clips. With a simple click of the mouse, you can find information on almost any topic. Easy, right?
But what about people who are not able to access content in the same way because of a disability? Physical, visual, or auditory disabilities can make the online world more difficult to travel. Being able to reach everyone is why Digital Accessibility is so important. Digital accessibility is the ability for anyone, disabled or not, to access online content easily and without disruption. It provides this opportunity for all audiences without any form of discrimination.
What role does digital accessibility play in Business?
Digital accessibility has to be very inclusive in today’s business world. It provides businesses with several advantages: brand building, promoting sustainable development, improving SEO, and showing you value all customers equally. Disabled people are part of the society we all live in; therefore, it is salient that they are able to access the facilities and content on the internet like anyone else. Improving website digital accessibility makes it possible for businesses to open up their content for anyone everywhere in the world.
What are a few misconceptions about web accessibility?
We live in a remarkably diverse world and the concept and use of the web is different for each person. The phrase Web accessibility is a newer concept, which can create several misconceptions when people hear it. These misconceptions about web accessibility include:
What are a few steps you can use to build an accessibility strategy?
The first step in creating a Digitally Accessible platform for your business is to have an overall Accessibility Strategy, in which your online presence is only a part. A few of the most common steps to build an accessibility strategy are:
The biggest advantage to all this is that your business, if it is digitally accessible, will reach a greater audience. And it’s an audience that appreciates the extra effort you have gone through to be helpful to them.
